Lunetterie Générale is a design studio that creates exceptional eyewear made for everyday life. We pay homage to the timeless elegance of classic designs through remarkable savoir-faire and contemporary aesthetics.


Montreal Studio

New Creative Space

Founded in 2018 by designer Julien Couture, Montreal-based Atelier Lunetterie Générale creates wearable works of art that pay homage to iconic symbols like the Spitfire plane, Route 66, and Studio 54. Each frame is handcrafted in Japan with unmatched mastery and fashioned from premium materials like cellulose acetate and beta titanium. Engineered to the highest contemporary standards, these glasses are designed to be a lifelong companion. Lunetterie Générale frames are the epitome of classic style and elegance, providing culture vultures with a timeless accessory that will elevate any wardrobe.

Our ambition is to create inspirational frames that will empower you to achieve the impossible and rediscover yourself.

Young and fearless, self-taught designer Julien Couture has dared to forge his own path in the world of eyewear. With a bold vision and a relentless pursuit of excellence, he has partnered, since day 1, with the most esteemed factories in Japan, known for their unparalleled technical mastery.

Lunetterie Générale blends the sophisticated elegance of French refinement with the bold spirit of American culture. Inspired by mid-century aesthetics, fine art, classic cinema, and film photography, Julien's designs exude a nostalgic charm, imbued with a simplicity that speaks to timeless vintage style.

At its core, Lunetterie Générale is a celebration of modern craftsmanship and a nod to the refined elegance of the past. It is for anyone seeking to live life to the fullest and discover their true self.

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