Lunetterie Générale is a design studio that creates exceptional eyewear made for everyday life.
We pay homage to the beauty of timeless classics with remarkable savoir-faire and elevated aesthetics.


Montreal Studio

New Creative Space

Founded in 2018 by designer Julien Couture, Montreal-based atelier Lunetterie Générale’s frames are an ode to iconic symbols like Spitfire planes, Route 66, and Studio 54, resulting in wearable works of art specially crafted for culture vultures. Handmade in Japan with matchless craftsmanship and fashioned from noble, cutting-edge materials like cellulose acetate and beta titanium, each model is engineered to the highest modern standards. Designed to be worn for life, Lunetterie Générale glasses are your classic instant wardrobe staples.

Our ambition is to create inspirational frames that will empower you to achieve the impossible and rediscover yourself.

Self-taught designer, Julien Couture was young and intrepid enough to create his own definition of cool and classic eyewear. Julien is a real outsider in the world of eyewear. His creative vision and quest for excellence have led him to partner with the most renowned factories in Japan, those capable of extraordinary technical prowess.

Lunetterie Générale draws inspiration from emblematic symbols of French refinement and vibrant references to American culture. From mid-century and fine art aesthetics to classic cinema and film photography, Julien’s creative style is infused with nostalgia with a keen interest in elegant yet simple vintage pieces.

Lunetterie Générale is above all a celebration of today’s savoir-faire and a tribute to the savoir-être of yesterday. It is for all of us who wish to live and discover ourselves fully.

Discover Lunetterie Générale