A Journey of vintage renaissance

A Journey of vintage renaissance

Founded in 2018 by designer Julien Couture, Lunetterie Générale is shaped by a lifelong love of cinema and approaches eyewear as an intimate, cultural form of storytelling.

Fusing French refinement with the bold spirit of American culture, the Maison draws inspiration from Art Deco aesthetics and classic cinema. Julien’s designs embody a quiet, nostalgic aura defined by balance, precision, and vintage appeal.

At its core, Lunetterie Générale is a celebration of thoughtful craftsmanship and an homage to the timeless elegance of the past. It is created for those who move through the world with intention, who seek meaning, culture, and the freedom to discover and reveal their true selves.

Founded in 2018 by designer Julien Couture, Lunetterie Générale is shaped by a lifelong love of cinema and approaches eyewear as an intimate, cultural form of storytelling.

Fusing French refinement with the bold spirit of American culture, the Maison draws inspiration from Art Deco aesthetics and classic cinema. Julien’s designs embody a quiet, nostalgic aura defined by balance, precision, and vintage appeal.

At its core, Lunetterie Générale is a celebration of thoughtful craftsmanship and an homage to the timeless elegance of the past. It is created for those who move through the world with intention, who seek meaning, culture, and the freedom to discover and reveal their true selves.

Tradition and Innovation

Tradition and Innovation

Rooted in Japanese Kamon—symbols of pride and honor carried by noble families and samurai lords—our emblem is shaped through four distinct triangles, reimagining heritage into a contemporary eyewear narrative. It is a nod to the impeccable Japanese craftsmanship that defines every pair of Lunetterie Générale. It’s a badge of belonging, a symbol of distinction for our community of discerning eyewear aficionados who cherish the values of past and present, tradition and innovation.

Rooted in Japanese Kamon—symbols of pride and honor carried by noble families and samurai lords—our emblem is shaped through four distinct triangles, reimagining heritage into a contemporary eyewear narrative. It is a nod to the impeccable Japanese craftsmanship that defines every pair of Lunetterie Générale. It’s a badge of belonging, a symbol of distinction for our community of discerning eyewear aficionados who cherish the values of past and present, tradition and innovation.

INSPIRED BY

INSPIRED BY

The Beauty of Life

The Beauty of Life

Modern-Day Mercantile

Modern-Day Mercantile

Lunetterie Générale reimagines the spirit of the traditional village mercantile as a modern destination for style and quality. Once a place of discovery and exchange, the Magasin Général was guided by discernment—curating objects for their purpose, beauty, and enduring value. This philosophy lives on at Lunetterie Générale, elevated through the lens of fine eyewear. In an era shaped by fleeting trends, the Maison stands for enduring elegance, bringing together those who value craftsmanship, culture, and thoughtful design.

Lunetterie Générale reimagines the spirit of the traditional village mercantile as a modern destination for style and quality. Once a place of discovery and exchange, the Magasin Général was guided by discernment—curating objects for their purpose, beauty, and enduring value. This philosophy lives on at Lunetterie Générale, elevated through the lens of fine eyewear. In an era shaped by fleeting trends, the Maison stands for enduring elegance, bringing together those who value craftsmanship, culture, and thoughtful design.

We only use precious materials and
custom components to satisfy our
obsession with perfection.

We only use precious materials and
custom components to satisfy our
obsession with perfection.

SAVOIR-FAIRE

SAVOIR-FAIRE