A Fusion of Tradition, Modernity, and Individuality
Our emblem draws inspiration from the intricate beauty of Japanese Kamon - historical symbols that once identified noble families and samurai lords, embodying strength, heritage, and pride. Today, our four triangles aspire to carry forward this legacy, crafting a new narrative in the world of eyewear.
This mark is a nod to the impeccable Japanese craftsmanship that defines every pair of Lunetterie Générale. It’s a badge of belonging - a symbol of distinction for our community of discerning eyewear aficionados who cherish the values of past and present, tradition and innovation.
Modern-day Mercantile
Lunetterie Générale embodies the spirit of the iconic village mercantile reimagining it as a modern-day arbiter of style and quality. Like a beacon guiding travelers through the mist, the iconic “Magasin Général” stood as a curator par excellence, handpicking objects with a meticulous eye for both function and form. Lunetterie Générale has elevated this concept to new heights of sophistication for eyewear lovers.
In the same way that the village mercantile was a gathering place for the community, a hub of culture and conversation, Lunetterie Générale has become a destination for the style-conscious, a sanctum where those who appreciate true quality can find mutual connoisseurs. In an era dominated by fleeting trends and mass-produced mediocrity, Lunetterie Générale stands as vigilant guardian of uncompromising standards, crafting eyewear that transcends the ordinary and celebrates timeless elegance.
FOUNDED IN 2018 BY DESIGNER JULIEN COUTURE, ATELIER LUNETTERIE GÉNÉRALE CREATES WEARABLE WORKS OF ART THAT PAY HOMAGE TO CULTURAL ICONS - FROM THE SLEEK SPITFIRE AIRCRAFT TO THE LEGENDARY STUDIO 54. WITH A BOLD VISION AND RELENTLESS PURSUIT OF EXCELLENCE, LUNETTERIE GÉNÉRALE PARTNERED WITH JAPAN’S MOST ESTEEMED FACTORIES, RENOWNED FOR THEIR UNPARALLELED TECHNICAL MASTERY. LUNETTERIE GÉNÉRALE FUSES THE FRENCH REFINEMENT WITH THE BOLD SPIRIT OF AMERICAN CULTURE.
INSPIRED BY MID-CENTURY AESTHETICS, FINE ART, CLASSIC CINEMA, AND FILM PHOTOGRAPHY, JULIEN’S DESIGNS EXUDE A NOSTALGIC CHARM AND A SIMPLICITY THAT EMBODIES TIMELESS VINTAGE STYLE. AT ITS CORE, LUNETTERIE GÉNÉRALE CELEBRATES MODERN CRAFTSMANSHIP WHILE HONORING THE REFINED ELEGANCE OF THE PAST. IT IS FOR THOSE WHO SEEK TO LIVE LIFE TO THE FULLEST AND DISCOVER THEIR TRUE SELVES.