Self-taught designer, Julien Couture was young and intrepid enough to create his own definition of cool and classic eyewear. Julien is a real outsider in the world of eyewear. His creative vision and quest for excellence have led him to partner with the most renowned factories in Japan, those capable of extraordinary technical prowess.
Lunetterie Générale draws inspiration from emblematic symbols of French refinement and vibrant references to American culture. From mid-century and fine art aesthetics to classic cinema and film photography, Julien’s creative style is infused with nostalgia with a keen interest in elegant yet simple vintage pieces.
Lunetterie Générale is above all a celebration of today’s savoir-faire and a tribute to the savoir-être of yesterday. It is for all of us who wish to live and discover ourselves fully.