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Tokyo, Japan - Starring Show Kasamatsu

Our latest campaign brings you on a cinematic journey rooted in the quiet elegance of Tokyo’s 90s business-renaissance spirit. At its center is rising Japanese actor Show Kasamatsu, celebrated for his magnetic presence in Tokyo Vice. 

A symbolic return to our foundation, the campaign reaffirms our brand’s deep connection to Japan, where each frame is meticulously handcrafted since Lunetterie Générale’s creation.

Our latest campaign brings you on a cinematic journey rooted in the quiet elegance of Tokyo’s 90s business-renaissance spirit. At its center is rising Japanese actor Show Kasamatsu, celebrated for his magnetic presence in Tokyo Vice. 

A symbolic return to our foundation, the campaign reaffirms our brand’s deep connection to Japan, where each frame is meticulously handcrafted since Lunetterie Générale’s creation.

Shot in the soft glow of morning through late afternoon, the campaign plays as intimate fragments of a life lived between business and leisure. Kasamatsu reveals a modern elegance defined not by rebellion, but by the quiet luxury of choosing one’s own direction — a weekend getaway as philosophy, style as freedom.

Shot in the soft glow of morning through late afternoon, the campaign plays as intimate fragments of a life lived between business and leisure. Kasamatsu reveals a modern elegance defined not by rebellion, but by the quiet luxury of choosing one’s own direction — a weekend getaway as philosophy, style as freedom.