story

story

Lunetterie Générale is a design studio that creates exceptional eyewear made for everyday life. We celebrate the timeless elegance of the past through remarkable savoir-faire and a visionary aesthetic.

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MADE IN JAPAN

MADE IN JAPAN

EYEWEAR MEANT TO LAST

EYEWEAR MEANT TO LAST

Modern-day Mercantile

Modern-day Mercantile

Lunetterie Générale embodies the spirit of the iconic village mercantile, reimagining it as a modern-day arbiter of style and quality. Like a beacon guiding travelers through the mist, the iconic “Magasin Général” stood as a curator par excellence, handpicking objects with a meticulous eye for both function and form. Lunetterie Générale has elevated this concept to new heights of sophistication for eyewear lovers.

In the same way that the village mercantile was a gathering place for the community, a hub of culture and conversation, Lunetterie Générale has become a destination for the style-conscious. In this sanctum, those who appreciate true quality can find mutual connoisseurs. In an era dominated by fleeting trends and mass-produced mediocrity, Lunetterie Générale stands as a vigilant guardian of uncompromising standards, crafting eyewear that transcends the ordinary and celebrates timeless elegance.

Lunetterie Générale embodies the spirit of the iconic village mercantile, reimagining it as a modern-day arbiter of style and quality. Like a beacon guiding travelers through the mist, the iconic “Magasin Général” stood as a curator par excellence, handpicking objects with a meticulous eye for both function and form. Lunetterie Générale has elevated this concept to new heights of sophistication for eyewear lovers.

In the same way that the village mercantile was a gathering place for the community, a hub of culture and conversation, Lunetterie Générale has become a destination for the style-conscious. In this sanctum, those who appreciate true quality can find mutual connoisseurs. In an era dominated by fleeting trends and mass-produced mediocrity, Lunetterie Générale stands as a vigilant guardian of uncompromising standards, crafting eyewear that transcends the ordinary and celebrates timeless elegance.

Lunetterie Générale
Lunetterie Générale
Lunetterie Générale

Julien Couture

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FOUNDED IN 2018 BY DESIGNER JULIEN COUTURE, ATELIER LUNETTERIE GÉNÉRALE FUSES THE FRENCH REFINEMENT WITH THE BOLD SPIRIT OF AMERICAN CULTURE.

INSPIRED BY MID-CENTURY AESTHETICS, FINE ART, CLASSIC CINEMA, AND FILM PHOTOGRAPHY, JULIEN’S DESIGNS EXUDE A NOSTALGIC CHARM AND A SIMPLICITY THAT EMBODIES TIMELESS VINTAGE STYLE. AT ITS CORE, LUNETTERIE GÉNÉRALE CELEBRATES MODERN CRAFTSMANSHIP WHILE HONORING THE REFINED ELEGANCE OF THE PAST. IT IS FOR THOSE WHO SEEK TO LIVE LIFE TO THE FULLEST AND DISCOVER THEIR TRUE SELVES.

Julien Couture

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Lunetterie Générale was founded in 2018 by Julien Couture, a self-taught designer with a background in storytelling and a passion for timeless design. Initially drawn to filmmaking, Julien discovered in eyewear a more intimate medium—where every frame becomes an expression of craft, culture, and character. What began as a personal pursuit of quality has grown into an international brand known for its refined aesthetic, deep respect for tradition, and distinct point of view within the premium eyewear space.

Driven by a pursuit of quiet luxury, Lunetterie Générale transcends the ordinary. Each piece reflects an obsession with detail and a devotion to the art of living. Today, the brand is trusted by a global community who seek not just vision, but a way to see beyond—toward beauty, elegance, and self-discovery.