Nothing is forever, not even the deepest love.Only the memory will remain engraved forever - à tout jamais.Reveal your strength of character and embrace the present with À Tout Jamais.With...

Nothing is forever, not even the deepest love.Only the memory will remain engraved forever - à tout jamais.Reveal your strength of character and embrace the present with À Tout Jamais.With...

Amour Propre – A strong feeling that a person has of their dignity and self-worth. It’s that state of truly valuing who you are as a person and not about...

Amour Propre – A strong feeling that a person has of their dignity and self-worth. It’s that state of truly valuing who you are as a person and not about...

Time for a sunlit rendez-vous, sipping on an Aperol Spritz –or Espresso Martini–, with your favorite frames on. Apéro au Soleil transports you to the heart of summer, where laughter...

Time for a sunlit rendez-vous, sipping on an Aperol Spritz –or Espresso Martini–, with your favorite frames on. Apéro au Soleil transports you to the heart of summer, where laughter...

Inspired by the '90s, The Architect is a piece full of volume. A stylishly sculpted rectangle shape for a confident and casual look.

Inspired by the '90s, the Architect is a piece full of volume. A stylishly sculpted rectangle shape for a confident and casual look.

The term Bon Vivant is often used to describe someone that enjoys the pleasures and little things life has to offer. With its imperfect shape and volume, this frame embodies...

The term Bon Vivant is often used to describe someone that enjoys the pleasures and little things life has to offer. With its imperfect shape and volume, this frame embodies...

Sometimes the off-road is the only road. Inside of all of us, there is always a voice rising to push our limits. It is up to us to give up...

Sometimes the off-road is the only road. Inside of all of us, there is always a voice rising to push our limits. It is up to us to give up...

On the Atlantic coast of the plain of Chaouia is the largest city in Morocco; Casablanca. Surrounded by turquoise water and warm sand, its architectural landscape is full of diverse...

On the Atlantic coast of the plain of Chaouia is the largest city in Morocco; Casablanca. Surrounded by turquoise water and warm sand, its architectural landscape is full of diverse...

If the spirit of renewal speaks to you, then the Cognac is made for you. This fine Japanese acetate that is lightly sculpted by masters of their craft will undoubtably...

If the spirit of renewal speaks to you, then the Cognac is made for you. This fine Japanese acetate that is lightly sculpted by masters of their craft will undoubtably...

The coolest addition to your Cognac frame.

On the train, by the sea, or in the middle of city. This notebook will be your best friend so you can keep track of all those ideas you can't...

We like everything custom-made. So we understand you'll want the option of custom lenses.

The euphoria of the never-seen is materialized here in all its beauty with Desert Rain. Impossible to resist the magnetic look of this elegant frame. You will appreciate its unique...

The euphoria of the never-seen is materialized here in all its beauty with Desert Rain. Impossible to resist the magnetic look of this elegant frame. You will appreciate its unique...

In 1960, Federico Fellini’s cult classic ''La Dolce Vita'' embarked the viewers on a journey of romance, melancholy and the insatiable desire to exist. The acclaimed Italian filmmaker paints an...

In 1960, Federico Fellini’s cult classic ''La Dolce Vita'' embarked the viewers on a journey of romance, melancholy and the insatiable desire to exist. The acclaimed Italian filmmaker paints an...

Every dreamer is tempted by the mirage of a happy Déjà Vu. To all those who would like to stop time to allow them to reflect and observe, we suggest...

Every dreamer is tempted by the mirage of a happy Déjà Vu. To all those who would like to stop time to allow them to reflect and observe, we suggest...

The promised land of the most daring adventurers does not lack sacrifices. Immerse yourself in the City of Gold and enter that fearless state of mind where the impossible exists....

The promised land of the most daring adventurers does not lack sacrifices. Immerse yourself in the City of Gold and enter that fearless state of mind where the impossible exists....

An Enfant Terrible is a person whose unconventional behavior or ideas shock others. A deep desire pushes them to break the rules and think differently. Since rules are made to...

An Enfant Terrible is a person whose unconventional behavior or ideas shock others. A deep desire pushes them to break the rules and think differently. Since rules are made to...

We are all mysteries to solve.

We are all mysteries to solve.

Because every Lunetterie Générale frame deserves its signature protective case.

Whether it's for short or long getaways, pleasure or business, every eyewear aficionado needs a travel case that looks as good as their collection. Take total control of your look...

The Frontenac is loosely inspired by none other than the famous Château Frontenac overlooking the St. Lawrence River at the entrance of Quebec City. Inaugurated in 1893, the building testifies...

The Frontenac is loosely inspired by none other than the famous Château Frontenac overlooking the St. Lawrence River at the entrance of Quebec City. Inaugurated in 1893, the building testifies...