Journal | Lunetterie Générale

TRAVEL DIARY

Tokyo, Japan - Starring Show Kasamatsu

Starring Show Kasamatsu

Our latest campaign brings you on a cinematic journey rooted in the quiet elegance of Tokyo’s 90s business-renaissance spirit. At its center is rising Japanese actor Show Kasamatsu, celebrated for his magnetic presence in Tokyo Vice.

A symbolic return to our foundation, the campaign reaffirms our brand’s deep connection to Japan, where each frame is meticulously handcrafted since Lunetterie Générale’s creation.

Our latest campaign brings you on a cinematic journey rooted in the quiet elegance of Tokyo’s 90s business-renaissance spirit. At its center is rising Japanese actor Show Kasamatsu, celebrated for his magnetic presence in Tokyo Vice.

AS SEEN ON

Charles Leclerc

During Grand Prix season, Charles Leclerc has recently been seen off the race track wearing Lunetterie Générale’s One More Night and Forever Young frames — a quiet expression of timeless elegance between moments of speed and spectacle.

FEATURED / GRAND PRIX

A Paddock-Ready Style

Inspired by the timeless allure of the Monaco Grand Prix, this special clin d’œil captures a world where elegance lives both on and off the track, and where champagne always finds its place.

AS SEEN ON

Charles Leclerc

During Grand Prix season, Charles Leclerc has recently been seen off the race track wearing Lunetterie Générale’s One More Night and Forever Young frames — a quiet expression of timeless elegance between moments of speed and spectacle.

FEATURED / GRAND PRIX

A Paddock-Ready Style

Inspired by the timeless allure of the Monaco Grand Prix, this special clin d’œil captures a world where elegance lives both on and off the track, and where champagne always finds its place.

'' As Lunetterie Générale expands into new markets, Julien Couture remains the auteur behind every frame, directing a brand where passion meets precision. His commitment to mastery over marketing and craftsmanship over noise positions him among a new generation of designers redefining what modern luxury means — timeless, sincere, and profoundly human. ''

CURATED OPTICS

NOTES FROM SABAE, JAPAN

From raw Japanese acetate to the final hand-polished frame, we return to the ateliers where every Lunetterie Générale creation begins. Through generations of craftsmanship, each step reveals the precision, patience, and human touch behind our collections. Sculpting, welding, tumbling, polishing — over 300 meticulous stages shaped by master artisans devoted to their craft. An intimate immersion into the soul of Japanese eyewear-making and the enduring pursuit of excellence.

Travel Diary - Camargue, France

IN THE STUDIO

A Prouesse of Engineering

After 16 months of engineering, Lunetterie Générale introduces a first-of-its-kind anodized aluminum eyewear case. An object of rare craftsmanship and engineering excellence, designed to stand out and spark conversation.

FEATURED EPOXY SERIES

Stepping into a new world of sexy

After 16 months of engineering, Lunetterie Générale introduces a first-of-its-kind anodized aluminum eyewear case. An object of rare craftsmanship and engineering excellence, designed to stand out and spark conversation.

VISUAL INSPIRATION

Concorde: The Dream of Supersonic

Few icons capture the intersection of innovation and elegance quite like the Concorde. Cutting through the skies at supersonic speeds, it redefined what was possible, making it as much a cultural symbol as a technological marvel.

EDITORIAL

GQ Best Sunglasses for SS27

Few icons capture the intersection of innovation and elegance quite like the Concorde. Cutting through the skies at supersonic speeds, it redefined what was possible, making it as much a cultural symbol as a technological marvel.

FEATURED

Grand Collection

Few icons capture the intersection of innovation and elegance quite like the Concorde. Cutting through the skies at supersonic speeds, it redefined what was possible, making it as much a cultural symbol as a technological marvel.

VENICE FILM FESTIVAL

As Seen On Brad Pitt

Few icons capture the intersection of innovation and elegance quite like the Concorde. Cutting through the skies at supersonic speeds, it redefined what was possible, making it as much a cultural symbol as a technological marvel.

VISUAL INSPIRATION

Legendary Studio 54

Iconic, glamorous, unique. Who hasn't heard of Studio 54? The mythical nightclub where you could see the biggest stars mingle with the New York underground scene. Get to know the legend behind our frame of the same name.

VISUAL INSPIRATION

Hotel Château Marmont

The name resonates with Hollywood's glamour and rebellious culture as the hotel became one of the favorite low-key hideaways for all generations of actors, musicians, and artists over the last decades by hosting some of Hollywood’s coolest private soirées.

A CONVERSATION WITH

Maestro Yannick Nézet-Séguin

The name resonates with Hollywood's glamour and rebellious culture as the hotel became one of the favorite low-key hideaways for all generations of actors, musicians, and artists over the last decades by hosting some of Hollywood’s coolest private soirées.

EVENTS

Pop-Up Store. Le Marais, Paris. September 2026

The name resonates with Hollywood's glamour and rebellious culture as the hotel became one of the favorite low-key hideaways for all generations of actors, musicians, and artists over the last decades by hosting some of Hollywood’s coolest private soirées.

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Charles Leclerc

A Paddock-Ready Style

Charles Leclerc