Known for its distinctive aesthetic, Lunetterie Générale designs timeless eyewear to follow you everywhere you go. In this quest to revive the vintage repertoire, we use only precious materials and made-to-measure components to create uncompromising spectacles meant to last a lifetime. We aim to inspire people to discover their force de caractère.

Founded in 2017 by designer Julien Couture, Lunetterie Générale pays tribute to the simplicity of classic shapes and focuses on fit and comfort. We believe in effortless style and timeless elegance. We are the type of people that see the glass half full. Life is short, enjoy all you can. There are no such things as mistakes, only learning experiences. That’s why we embrace the stubborns, the underdogs, the go-getters. Gratification comes from the whole process not in the results. Because today’s here but tomorrow is never promised. Great adventures start by taking risks. Lunetterie Générale is made for your everyday adventure.