{"title":"Home - New Arrivals","description":"","products":[{"product_id":"st-tropez","title":"St-Tropez","description":"\u003cp\u003e\u003cem\u003eSt-Tropez\u003c\/em\u003e is a rimless style that captures the essence of the Côte d’Azur. These sunglasses combine lightness and sophistication, evoking the relaxed elegance of the famous seaside resort. The floating lenses, like yachts on the Mediterranean, are delicately held by a sublime construction of titanium, palladium, and 18-carat gold, reminiscent of the sparkling sun on turquoise waters. \u003cbr\u003e\u003cbr\u003eThe rounded and sleek shape is a nod to the modern architecture of luxurious villas overlooking the sea. With \u003cem\u003eSt-Tropez\u003c\/em\u003e, every glance becomes an invitation to the \u003cem\u003edolce vita\u003c\/em\u003e, where opulence meets refinement. These sunglasses embody the free and chic spirit of the French Riviera, promising their wearer an aura of timeless glamour.\u003c\/p\u003e\n\u003c!----\u003e","brand":"Lunetterie Générale","offers":[{"title":"Black \u0026 Palladium\/Solid Indigo Blue","offer_id":44820942979266,"sku":"LG-STTROPEZ-01-SUN-IBL","price":1400.0,"currency_code":"CAD","in_stock":true},{"title":"Palladium \u0026 18K Gold\/Solid Teal","offer_id":44820943012034,"sku":"LG-STTROPEZ-02-SUN-TEA","price":1400.0,"currency_code":"CAD","in_stock":true},{"title":"18K Gold \u0026 Palladium\/Gradient Sand","offer_id":44820943044802,"sku":"LG-STTROPEZ-03-SUN-GSA","price":1400.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0292\/1424\/4923\/files\/LG-STTROPEZ-03-SUN-GSA_1.png?v=1757036159"},{"product_id":"wabi-sabi","title":"Wabi-Sabi","description":"\u003cp\u003e\u003cem\u003eWabi-Sabi\u003c\/em\u003e is the art of finding beauty in imperfection—a quiet celebration of authenticity and life's ephemeral nature. Rooted in Japanese philosophy, it teaches us that every crack and patina tells a story, and that impermanence itself is a form of grace. In a world chasing perfection, it invites us to discover the profound elegance in the unfinished and charm in the understated, calling us to slow down and find inspiration in the raw, unpolished beauty that surrounds us.\u003c\/p\u003e\n\u003cp\u003eThe \u003cem\u003eWabi-Sabi \u003c\/em\u003erimless sunglasses embody this philosophy of quiet power. They speak to those who understand that refinement comes not from adding, but from taking away—until only the essential remains. For those who find abundance in simplicity, they offer something beyond mere style: a lens through which to see the world more clearly, more deeply, and more contemplatively. \u003cbr\u003e\u003c\/p\u003e","brand":"Lunetterie Générale","offers":[{"title":"Black \u0026 Palladium\/Solid Indigo Blue","offer_id":44820943110338,"sku":"LG-WABI-01-SUN-IBL","price":1400.0,"currency_code":"CAD","in_stock":true},{"title":"Palladium \u0026 18K Gold\/Solid Teal","offer_id":44820943143106,"sku":"LG-WABI-02-SUN-TEA","price":1400.0,"currency_code":"CAD","in_stock":true},{"title":"18K Gold \u0026 Palladium\/Gradient Sand","offer_id":44820943175874,"sku":"LG-WABI-03-SUN-GSA","price":1400.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0292\/1424\/4923\/files\/LG-WABI-01-SUN-IBL_1.png?v=1757036108"},{"product_id":"concorde-sun","title":"Concorde","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eFew icons capture the intersection of innovation and elegance quite like the Concorde. \u003cmeta charset=\"utf-8\"\u003eA masterpiece of engineering, its razor-sharp fuselage and delta-wing design weren’t just futuristic—they were a statement. Cutting through the skies at supersonic speeds, it redefined what was possible, making it as much a cultural symbol as a technological marvel. \u003cmeta charset=\"utf-8\"\u003eThese aviator sunglasses channel that same audacious energy. Their sleek, timeless silhouette isn’t just eyewear—it’s a tribute to visionaries who dared to rewrite the rules.\u003c\/p\u003e\n\u003cp\u003eThink of them as a wearable ode to the golden age of aviation, when luxury wasn’t a byproduct but a principle. The aerodynamic curves and bold proportions reflect a time when speed and sophistication coexisted effortlessly. Just like the Concorde wasn’t built to blend in, these aviators make a statement: ambition doesn’t go unnoticed. They remind us that limits are meant to be broken—and sometimes, all it takes is the right perspective to soar.\u003c\/p\u003e","brand":"Lunetterie Générale","offers":[{"title":"Black \u0026 Palladium\/Solid Grey","offer_id":44820948123842,"sku":"LG-CONCORDE-01-SUN-GRE","price":1150.0,"currency_code":"CAD","in_stock":true},{"title":"Palladium \u0026 16K Gold\/Solid Green G15","offer_id":44820948156610,"sku":"LG-CONCORDE-02-SUN-G15","price":1150.0,"currency_code":"CAD","in_stock":true},{"title":"20K Gold \u0026 Blue\/Solid Blue","offer_id":44820948189378,"sku":"LG-CONCORDE-03-SUN-BLU","price":1150.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0292\/1424\/4923\/files\/LG-CONCORDE-02-SUN-G15_1.png?v=1757471285"},{"product_id":"no-time-to-die-sun","title":"No Time to Die","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eIntroducing \u003cem\u003eNo Time to Die\u003c\/em\u003e—a pair of vintage-inspired round glasses that celebrate timeless elegance and intellectual depth. Their iconic shape, favored by visionaries and thinkers of the past, evokes a sense of quiet confidence and thoughtful individuality.\u003c\/p\u003e\n\u003cp\u003eWith clean lines and impeccable craftsmanship, these frames make a subtle statement. \u003cem\u003eNo Time to Die\u003c\/em\u003e is for those who appreciate the subtle power of simplicity, embracing a style that speaks to both tradition and innovation. They embody the strength to stand apart, creating a legacy of their own. Time may pass, but true style never dies.\u003c\/p\u003e","brand":"Lunetterie Générale","offers":[{"title":"Black \u0026 18K Gold\/Solid Bronze","offer_id":44820948222146,"sku":"LG-NOTIME-01-SUN-BRN","price":1100.0,"currency_code":"CAD","in_stock":true},{"title":"Brushed Palladium \u0026 16K Gold\/Solid Blue","offer_id":44820948254914,"sku":"LG-NOTIME-02-SUN-BLU","price":1100.0,"currency_code":"CAD","in_stock":true},{"title":"16K Gold \u0026 Bronze\/Solid Green G13","offer_id":44820948287682,"sku":"LG-NOTIME-03-SUN-G13","price":1100.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0292\/1424\/4923\/files\/LG-NOTIME-02-SUN-BLU_1.png?v=1757471427"},{"product_id":"all-the-time-in-the-world-sun","title":"All the Time in the World","description":"\u003cp style=\"text-align: center;\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cem\u003eAll the Time in the World\u003c\/em\u003e is a quiet reflection on life’s greatest irony: time is our most precious gift, yet it slips through our hands. It cannot be grown, traded, or reclaimed. It is the one true currency, shaping every choice, every moment, and every memory. To understand this is to live with purpose—to cherish what cannot last and to value what truly matters: the here and now.\u003c\/p\u003e","brand":"Lunetterie Générale","offers":[{"title":"Black and Palladium \u0026 Medium Tortoise Inlay\/Solid Indigo Blue","offer_id":44820948320450,"sku":"LG-ALLTIME-01-SUN-IBL","price":1350.0,"currency_code":"CAD","in_stock":true},{"title":"Palladium and 18K Gold \u0026 Olive Inlay\/Gradient Blue Green","offer_id":44820948353218,"sku":"LG-ALLTIME-02-SUN-GBG","price":1350.0,"currency_code":"CAD","in_stock":true},{"title":"16K Gold and Palladium \u0026 Vintage Crystal Inlay\/Solid Green G15","offer_id":44820948385986,"sku":"LG-ALLTIME-03-SUN-G15","price":1350.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0292\/1424\/4923\/files\/LG-ALLTIME-03-SUN-G15_1.png?v=1757470791"},{"product_id":"panache-sun","title":"Panache","description":"\u003cp class=\"whitespace-pre-wrap break-words\"\u003ePanache embodies that ineffable quality of flair, verve, and distinctive elegance - a certain je ne sais quoi that elevates the ordinary to the extraordinary. \u003cmeta charset=\"utf-8\"\u003eIn an era of calculated cool, true panache remains elusive. Borrowed from the French word for knights' helmet plumes, it defines that rare intersection of audacity and grace - less Instagram-ready polish, more inherited confidence. \u003cbr\u003e\u003cbr\u003eEnter Lunetterie Générale's aptly named Panache frame. Carved from a single block of pure titanium, its refined pantos silhouette speaks in whispers rather than shouts. The engineering is precise, yet the effect is effortless - a study in controlled flamboyance. This isn't just another luxury accessory; it's architectural poetry for the face, where technical mastery meets aesthetic restraint. In a world of endless options, it stands apart not by demanding attention, but by quietly commanding it.\u003c\/p\u003e","brand":"Lunetterie Générale","offers":[{"title":"Black and Palladium \u0026 Medium Tortoise Inlay\/Solid Indigo Blue","offer_id":44820948418754,"sku":"LG-PANACHE-01-SUN-IBL","price":1350.0,"currency_code":"CAD","in_stock":true},{"title":"Palladium and 18K Gold \u0026 Olive Inlay\/Gradient Blue Green","offer_id":44820948451522,"sku":"LG-PANACHE-02-SUN-GBG","price":1350.0,"currency_code":"CAD","in_stock":true},{"title":"16K Gold and Palladium \u0026 Vintage Crystal Inlay\/Solid Green G15","offer_id":44820948484290,"sku":"LG-PANACHE-03-SUN-G15","price":1350.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0292\/1424\/4923\/files\/LG-PANACHE-01-SUN-IBL_1.png?v=1757470651"},{"product_id":"tokyo-nights-sun","title":"Tokyo Nights","description":"\u003cp\u003eTokyo Nights — a frame suspended in chiaroscuro. A tribute to the city that never truly sleeps, where silence hums beneath neon, and strangers exchange glances in midnight cafés. These sunglasses echo vintage soul and cinematic mystery, handcrafted for those who seek poetry in shadows. They’re not loud, yet impossible to ignore — like a secret whispered between sake and sunrise. Lunetterie Générale invites you to slip into the enigma. One night can change everything.\u003c\/p\u003e","brand":"Lunetterie Générale","offers":[{"title":"Black \u0026 Palladium\/Solid Teal","offer_id":45127398817986,"sku":"LG-TOKYO-01-SUN-TEA","price":750.0,"currency_code":"CAD","in_stock":true},{"title":"Dark Tortoise \u0026 18K Gold\/Solid Bronze","offer_id":45127398850754,"sku":"LG-TOKYO-02-SUN-OLI","price":750.0,"currency_code":"CAD","in_stock":true},{"title":"Deep Green \u0026 Vintage Crystal \u0026 18K Gold\/Solid Beige","offer_id":45127398883522,"sku":"LG-TOKYO-03-SUN-BEI","price":750.0,"currency_code":"CAD","in_stock":true},{"title":"Charcoal Crystal \u0026 Palladium\/Solid Blue","offer_id":45127398916290,"sku":"LG-TOKYO-04-SUN-BLU","price":750.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0292\/1424\/4923\/files\/LG-TOKYO-03-SUN-BEI_1.png?v=1757474000"},{"product_id":"dolce-far-niente-sun","title":"Dolce Far Niente","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThere is power in idleness. \u003cem\u003eDolce Far Niente\u003c\/em\u003e whispers what hustle culture has forgotten; that ease is a luxury few dare to claim. At Lunetterie Générale, we design not for the frantic, but for the few who savor silence — who know that slow is not behind, but ahead. Our eyewear is crafted like a Sunday morning: considered, calm, and impossibly cool. Because doing nothing, when done beautifully, is doing everything.\u003c\/p\u003e","brand":"Lunetterie Générale","offers":[{"title":"Black \u0026 Palladium\/Solid Teal","offer_id":45127676526786,"sku":"LG-DFN-01-SUN-TEA","price":750.0,"currency_code":"CAD","in_stock":true},{"title":"Dark Tortoise \u0026 18K Gold\/Solid Olive","offer_id":45127676559554,"sku":"LG-DFN-02-SUN-OLI","price":750.0,"currency_code":"CAD","in_stock":true},{"title":"Deep Green \u0026 Vintage Crystal \u0026 18K Gold\/Solid Beige","offer_id":45127676592322,"sku":"LG-DFN-03-SUN-BEI","price":750.0,"currency_code":"CAD","in_stock":true},{"title":"Charcoal Crystal \u0026 Palladium\/Solid Blue","offer_id":45127676625090,"sku":"LG-DFN-04-SUN-BLU","price":750.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0292\/1424\/4923\/files\/LG-DFN-01-SUN-TEA_1.png?v=1757473999"},{"product_id":"mastroianni-sun","title":"Mastroianni","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThere was once a man who wore suits like poetry and sunglasses like armor. Inspired by the man who defined charisma without speaking it, Mastroianni is our tribute — wide, sculptural, and impossibly stylish. It speaks of hotel lobbies and fleeting affairs, of cameras and confessions, of soft-spoken charm wrapped in Italian silk. Crafted for those who still believe in the romance of everything: a cigarette held just so, a gaze held a little too long, a life lived fully — and always beautifully. This frame doesn’t shout. It whispers in black and white, and the world leans in to listen.\u003c\/p\u003e","brand":"Lunetterie Générale","offers":[{"title":"Black \u0026 18K Gold\/Gradient Grey","offer_id":45127756415170,"sku":"LG-MASTROIANNI-01-SUN-GGR","price":850.0,"currency_code":"CAD","in_stock":true},{"title":"Tobacco \u0026 18K Gold\/Gradient Bronze","offer_id":45127756447938,"sku":"LG-MASTROIANNI-02-SUN-GBN","price":850.0,"currency_code":"CAD","in_stock":true},{"title":"Honey Crystal \u0026 Palladium\/Solid Blue","offer_id":45127756480706,"sku":"LG-MASTROIANNI-03-SUN-BLU","price":850.0,"currency_code":"CAD","in_stock":true},{"title":"Crystal Clear \u0026 Palladium\/Solid Teal","offer_id":45127756513474,"sku":"LG-MASTROIANNI-04-SUN-TEA","price":850.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0292\/1424\/4923\/files\/LG-MASTROIANNI-01-SUN-GGR_1.png?v=1757473999"},{"product_id":"grand-voyageur-sun","title":"Grand Voyageur","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eWith its wide gaze and quiet stature, Grand Voyageur is an ode to those who move through the world with open eyes and untethered hearts. Inspired by thinkers, travellers, and romantics who believe in beauty beyond reason — in love, in energy, in everything unseen. It’s a vessel for visionaries, a compass for those who look not just ahead, but within.\u003c\/p\u003e","brand":"Lunetterie Générale","offers":[{"title":"Black \u0026 18K Gold\/Gradient Grey","offer_id":45127769948354,"sku":"LG-GV-01-SUN-GGR","price":850.0,"currency_code":"CAD","in_stock":true},{"title":"Tobacco \u0026 18K Gold\/Gradient Bronze","offer_id":45127769981122,"sku":"LG-GV-02-SUN-GBN","price":850.0,"currency_code":"CAD","in_stock":true},{"title":"Forest Green \u0026 Palladium\/Gradient Blue Green","offer_id":45127770013890,"sku":"LG-GV-03-SUN-GBG","price":850.0,"currency_code":"CAD","in_stock":true},{"title":"Smoked Crystal \u0026 Palladium\/Solid Olive","offer_id":45127770046658,"sku":"LG-GV-04-SUN-OLI","price":850.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0292\/1424\/4923\/files\/LG-GV-02-SUN-GBN_1.png?v=1757473999"},{"product_id":"grand-prix","title":"Grand Prix","description":"\u003cp\u003e\u003cem\u003eGrand Prix\u003c\/em\u003e draws its cues from Monaco’s legendary race—where engines slice between palaces, yachts line the harbor, and everything moves with speed, precision, and privilege. Sport, culture, and luxury distilled into a single atmosphere. This frame belongs to that world. A titanium rimless silhouette shaped by paddock discipline: clean lines, uncompromising engineering, nothing superfluous. Pure intent. Pure presence.\u003cbr\u003e\u003cbr\u003e\u003cem\u003eGrand Prix\u003c\/em\u003e carries the quiet glamour and steel-set confidence of Monte-Carlo—the posture of someone crossing the Hôtel de Paris lobby knowing introductions are unnecessary. Attention follows naturally.\u003c\/p\u003e","brand":"Lunetterie Générale","offers":[{"title":"Black \u0026 16K Gold\/Solid Bronze","offer_id":46253812351170,"sku":"LG-GP-01-SUN-BRN","price":1400.0,"currency_code":"CAD","in_stock":true},{"title":"Palladium \u0026 18K Gold\/Solid Green G15","offer_id":46253812383938,"sku":"LG-GP-02-SUN-G15","price":1400.0,"currency_code":"CAD","in_stock":true},{"title":"16K Gold \u0026 Palladium\/Gradient Blue Green","offer_id":46253812416706,"sku":"LG-GP-03-SUN-GBG","price":1400.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0292\/1424\/4923\/files\/LG-GP-02-SUN-G15.png?v=1772743828"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0292\/1424\/4923\/collections\/110824_LG-EDITORIAL-PRODUIT1485_ab50322f-c49b-414c-87db-c1cc6c4c7365.jpg?v=1769206019","url":"https:\/\/www.lunetteriegenerale.com\/collections\/new-arrivals-copy.oembed","provider":"Lunetterie Générale","version":"1.0","type":"link"}